Designer.
I’m a product designer passionate about creating great customer experiences, with hands-on experience at Amazon, Avid, Barclays, NHS, Rockstar Games, and Walmart.
Prototyping
User Testing
UX Design
Led the creation of a personalized shopping experience, offering tailored textual and visual suggestions across Amazon. This initiative significantly enhanced customer engagement and satisfaction.
UI Design
Prototyping
UI Design
UX Design
Creating North Star visions for Barclays Business Banking—using research, data, and industry trends to guide strategy and create meaningful, future-facing experiences.
UI Design
Prototyping
User Testing
UX Design
Led the 0-1 design of a shopping iOS app that achieved a 4.9 out of 5 rating on the Apple Store and ranked among the Top 100 fashion retail apps
UI Design
UX Design
Prototyping
Led 0–1 design of personal and enterprise security products at Comodo—boosting sign-ups, driving adoption, and growing market share across the suite.
Prototyping
UI Design
UX Design
User Testing
Prototyping
UX Design
A North Star keyboard experience, enhancing product searches with personalized results based on user's shopping history. This included visual search suggestions, integration with Alexa, and comprehensive accessibility features for all customers.
UI Design
User Testing
UX Design
Prototyping
Designed a shared dashboard for managers and analysts to reduce errors, align teams, and let clients access packs via the cloud—streamlining workflows, cutting costs, and improving efficiency.
User Testing
UI Design
Designed and launched a price slider across all Amazon sites, enabling customers to set min and max values based on their search criteria, helping them find items within their preferred price range.
UI Design
User Testing
Prototyping
UX Design
Enhanced the search experience on Amazon by designing an intuitive, efficient progressive filter solution. This optimization led to a 62% improvement in product discoverability and an 85% reduction in the time customers spent refining their searches.
Skills & Tools
User-centered Design
Wireframing
UI Design
Interaction Design
Prototyping
Visual Design
User Research
User Experience
Usability Testing
Storyboarding
Data Visualization
Typography
Agile
HTML / CSS
Figma
Bolt
Adobe Creative Suite
Protopie
Unity
Jira
Certification
Diploma in UX Design - The UX Design Institute